Branding & Logo Philosophy
Alenez [aləne]
Inspired by French idioms and the art of perfumery, Alenez embodies intuition, immersion, and excellence.
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"Avoir du nez": to have intuition and foresight.
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"Avoir le nez dans quelque chose": to be deeply absorbed & focused on something.
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Nez: French word for nose, a vital sense & the heart of our creativity. In perfumery, a "nez" refers to a "perfumer"
Our logo and logotype are inspired by Nose - olfactory sense and the Erlenmeyer flask, symbolizing the fusion of art and science in crafting captivating scents.